Design with Purpose

Design with Purpose

Design with Purpose

Design with Purpose

What can we help you with

Here at Essence, we value collaboration and clarity, working together to create brand identities that are strategically profound and practically impactful.

Services

Unlocking Your Brand’s Essence.

Unlocking Your Brand’s Essence.

Unlocking Your Brand’s Essence.

01

Brand Strategy

Before visuals are designed or motion is created, true brand identity begins by uncovering your brand’s fundamental essence. At Essence, we go deep to understand the very soul of your brand to establish a framework for consistent and meaningful brand experiences across all touchpoints.

Brand Positioning

Concept Creation

Naming

02

Branding & Design

03

Motion

Image

01

Brand Strategy

Before visuals are designed or motion is created, true brand identity begins by uncovering your brand’s fundamental essence. At Essence, we go deep to understand the very soul of your brand to establish a framework for consistent and meaningful brand experiences across all touchpoints.

Brand Positioning

Concept Creation

Naming

02

Branding & Design

03

Motion

Image

01

Brand Strategy

Before visuals are designed or motion is created, true brand identity begins by uncovering your brand’s fundamental essence. At Essence, we go deep to understand the very soul of your brand to establish a framework for consistent and meaningful brand experiences across all touchpoints.

Brand Positioning

Concept Creation

Naming

02

Branding & Design

03

Motion

Image

01

Brand Strategy

Before visuals are designed or motion is created, true brand identity begins by uncovering your brand’s fundamental essence. At Essence, we go deep to understand the very soul of your brand to establish a framework for consistent and meaningful brand experiences across all touchpoints.

Brand Positioning

Concept Creation

Naming

02

Branding & Design

03

Motion

Image

Process of work: We follow a systematic process that always starts by deeply understanding your company, then assisting by visually shaping it.

Process of work: We follow a systematic process that always starts by deeply understanding your company, then assisting by visually shaping it.

Image
Image
Image
Image

Discovery

01

We’ll dive deep into your personal goals and long-term vision

We’ll dive deep into your personal goals and long-term vision

The first step of each design process starts with uncovering insights. Throughout the discovery workshop, we ask many questions to learn the core of what you do, your goals, strengths and weaknesses, vision, and ideas.

The first step of each design process starts with uncovering insights. Throughout the discovery workshop, we ask many questions to learn the core of what you do, your goals, strengths and weaknesses, vision, and ideas.

Learn about your business

Define your brand personality

Understand your customers

Positioning and differentiation

Clarify your brand values

Set your brand’s tone of voice

14 days

Design

02

Moodboards & Creative Direction

Moodboards & Creative Direction

Once we have a solid understanding of your company and goals, we start exploring different creative directions by building custom Moodboards that bridge your visual preferences with our ideas and your audience's needs.

Once we have a solid understanding of your company and goals, we start exploring different creative directions by building custom Moodboards that bridge your visual preferences with our ideas and your audience's needs.

Brand references

Exploring visual look and feel

Define the visual direction

Explore visual components

Align visual mood with brand goals

3 to 5 days

Build

03

Design & Implementation

Design & Implementation

Armed with deep insights and a foundational look and feel, we continue building the identity system and the definitive visual communication to create a mini presentation.

Armed with deep insights and a foundational look and feel, we continue building the identity system and the definitive visual communication to create a mini presentation.

Logo

Color palette, typography

Visual communication & brand graphics

Identity systems & guidelines

Design deliverables

Digital & print implementation

14 to 25 days

Launch

04

Launch your brand with confidence

Launch your brand with confidence

Once everything is finalized, we prepare and deliver all essential brand assets to help you launch seamlessly. This includes final brand guidelines, logo files, templates, and instructions to ensure consistency across all platforms.

Once everything is finalized, we prepare and deliver all essential brand assets to help you launch seamlessly. This includes final brand guidelines, logo files, templates, and instructions to ensure consistency across all platforms.

Final brand guidelines

Export logo & visual assets

Deliver social & print templates

7 days

Ready to Discover the essence of your brand?

Get in touch