Coffee+People Overview
Coffee+People Overview
Coffee+People is a coffee brand that goes beyond serving coffee; it embodies a lifestyle of adventure, connection, and authenticity. Rooted in the vibrant coffee industry, the brand is guided by its core values—connection, integrity, adventure, and quality. These principles shape every aspect of the brand, from crafting exceptional coffee to the meaningful stories it shares. Coffee+People aims to create a community where every cup fosters connection and inspires a sense of exploration and purpose.
Coffee+People is a coffee brand that goes beyond serving coffee; it embodies a lifestyle of adventure, connection, and authenticity. Rooted in the vibrant coffee industry, the brand is guided by its core values—connection, integrity, adventure, and quality. These principles shape every aspect of the brand, from crafting exceptional coffee to the meaningful stories it shares. Coffee+People aims to create a community where every cup fosters connection and inspires a sense of exploration and purpose.
Client
Coffee+People
Client
Coffee+People
Client
Coffee+People
Sector
Coffee
Sector
Coffee
Sector
Coffee
Country
United Arab Emirates
Country
United Arab Emirates
Country
United Arab Emirates
Year
2023
Year
2023
Year
2023
Deliverables
Art direction
Art direction
Naming
Naming
Guideline
Guideline
Reconitions
Bronze Award in World Brand Design Society Awards 2025
Bronze Award in World Brand Design Society Awards 2025
Bronze Award in World Brand Design Society Awards 2025
Bronze Award in World Brand Design Society Awards 2025
The Challenge
The Challenge
In a saturated coffee market, Coffee+People faced the challenge of differentiating itself by creating not just a coffee brand, but a lifestyle that resonates with its audience. The goal was to build a strong emotional connection with adventure-seekers and community-driven individuals, while still emphasizing product quality.
In a saturated coffee market, Coffee+People faced the challenge of differentiating itself by creating not just a coffee brand, but a lifestyle that resonates with its audience. The goal was to build a strong emotional connection with adventure-seekers and community-driven individuals, while still emphasizing product quality.
The Solution
The Solution
The branding we developed for Coffee+People played a pivotal role in overcoming this challenge. Through a cohesive visual identity and a compelling narrative, we brought the brand's core values—connection, integrity, adventure, and quality—to life. The logo, color palette, and typography reflect a sense of adventure and authenticity, while the brand voice and storytelling evoke a welcoming, community-focused spirit. By aligning the visual and emotional aspects of the brand, Coffee+People now stands out as a unique player in the coffee industry, fostering loyalty and inspiring customers to embark on their own journeys, one cup at a time.
The branding we developed for Coffee+People played a pivotal role in overcoming this challenge. Through a cohesive visual identity and a compelling narrative, we brought the brand's core values—connection, integrity, adventure, and quality—to life. The logo, color palette, and typography reflect a sense of adventure and authenticity, while the brand voice and storytelling evoke a welcoming, community-focused spirit. By aligning the visual and emotional aspects of the brand, Coffee+People now stands out as a unique player in the coffee industry, fostering loyalty and inspiring customers to embark on their own journeys, one cup at a time.
Client Testimonial
I cannot thank Essence enough for the incredible work they did in bringing my vision to life. As a coffee enthusiast who believes in the power of bringing people together, I had a clear idea of what I wanted to create, but I needed a partner to help make it all a reality. Essence took my concept and seamlessly transformed it into an artistic direction that perfectly captured the essence of my brand. From the logo to the overall aesthetic, every detail reflects the heart and soul of my coffee + people vision. Their creativity, professionalism, and dedication have been beyond impressive, and I am so proud of what we’ve built together.
Fatima Al Ketbi
Coffee + People Founder
Client Testimonial
I cannot thank Essence enough for the incredible work they did in bringing my vision to life. As a coffee enthusiast who believes in the power of bringing people together, I had a clear idea of what I wanted to create, but I needed a partner to help make it all a reality. Essence took my concept and seamlessly transformed it into an artistic direction that perfectly captured the essence of my brand. From the logo to the overall aesthetic, every detail reflects the heart and soul of my coffee + people vision. Their creativity, professionalism, and dedication have been beyond impressive, and I am so proud of what we’ve built together.
Fatima Al Ketbi
Coffee + People Founder
Client Testimonial
I cannot thank Essence enough for the incredible work they did in bringing my vision to life. As a coffee enthusiast who believes in the power of bringing people together, I had a clear idea of what I wanted to create, but I needed a partner to help make it all a reality. Essence took my concept and seamlessly transformed it into an artistic direction that perfectly captured the essence of my brand. From the logo to the overall aesthetic, every detail reflects the heart and soul of my coffee + people vision. Their creativity, professionalism, and dedication have been beyond impressive, and I am so proud of what we’ve built together.
Fatima Al Ketbi
Coffee + People Founder
Client Testimonial
I cannot thank Essence enough for the incredible work they did in bringing my vision to life. As a coffee enthusiast who believes in the power of bringing people together, I had a clear idea of what I wanted to create, but I needed a partner to help make it all a reality. Essence took my concept and seamlessly transformed it into an artistic direction that perfectly captured the essence of my brand. From the logo to the overall aesthetic, every detail reflects the heart and soul of my coffee + people vision. Their creativity, professionalism, and dedication have been beyond impressive, and I am so proud of what we’ve built together.
Fatima Al Ketbi
Coffee + People Founder
