Maradd Overview
Maradd Overview
Maradd, a reseller of premium backpack brands, stands out in the travel and adventure gear industry. Catering to travelers, remote workers, and adventurers, Maradd offers high-quality, durable, and stylish backpacks that combine functionality with reliability. Focused on enhancing the travel experience, Maradd connects its products to the spirit of exploration and the comfort of returning to places you love.
Maradd, a reseller of premium backpack brands, stands out in the travel and adventure gear industry. Catering to travelers, remote workers, and adventurers, Maradd offers high-quality, durable, and stylish backpacks that combine functionality with reliability. Focused on enhancing the travel experience, Maradd connects its products to the spirit of exploration and the comfort of returning to places you love.
Client
Maradd
Client
Maradd
Client
Maradd
Sector
Retail
Sector
Retail
Sector
Retail
Country
United Arab Emirates
Country
United Arab Emirates
Country
United Arab Emirates
Year
2024
Year
2024
Year
2024
Deliverables
Art direction
Art direction
Visual Identity
Visual Identity
Motion Graphics
Motion Graphics
Reconitions
Gold Winner in Branding for Travel in Indigo Design Award 2025
Gold Winner in Branding for Travel in Indigo Design Award 2025
Silver Winner in Branding for Retailer in Indigo Design Award 2025
Silver Winner in Branding for Retailer in Indigo Design Award 2025
Bronze Award in Brand Identity in World Brand Design Society Awards 2025
Bronze Award in Brand Identity in World Brand Design Society Awards 2025
The Challenge
The Challenge
The key challenge for Maradd was to connect its name, meaning "returning home" or "to places you love," with its adventurous. The brand needed to bridge the emotional resonance of homecoming with the spirit of exploration to appeal to its target audience-travelers, remote workers, and adventure seekers. This required creating a brand identity that not only highlighted the functionality of its products but also emotionally resonated with its audience, making Maradd more than just a reseller of backpacks.
The key challenge for Maradd was to connect its name, meaning "returning home" or "to places you love," with its adventurous. The brand needed to bridge the emotional resonance of homecoming with the spirit of exploration to appeal to its target audience-travelers, remote workers, and adventure seekers. This required creating a brand identity that not only highlighted the functionality of its products but also emotionally resonated with its audience, making Maradd more than just a reseller of backpacks.
The Solution
The Solution
To address this challenge, we developed a cohesive branding strategy that reflected Maradd’s values and connected its products to its name and audience:
Color Palette Inspired by Nature: We used earthy tones and natural hues that resonate with landscapes and destinations frequented by the target audience. These colors symbolized the connection between adventure and the comfort of familiar places.
Graphic Elements Representing Journeys: Custom graphics, such as trails and pathways, were introduced to visually symbolize movement, exploration, and the idea of finding your way back to meaningful places.
Clean and Functional Layout: A structured, grid-based design was implemented to reflect Maradd's commitment to simplicity and reliability. This layout allowed for clear communication and adaptability across various platforms.
Emotionally Resonant Messaging: The branding emphasized the dual appeal of exploration and homecoming, positioning Maradd as a trusted companion for journeys both far and near.
To address this challenge, we developed a cohesive branding strategy that reflected Maradd’s values and connected its products to its name and audience:
Color Palette Inspired by Nature: We used earthy tones and natural hues that resonate with landscapes and destinations frequented by the target audience. These colors symbolized the connection between adventure and the comfort of familiar places.
Graphic Elements Representing Journeys: Custom graphics, such as trails and pathways, were introduced to visually symbolize movement, exploration, and the idea of finding your way back to meaningful places.
Clean and Functional Layout: A structured, grid-based design was implemented to reflect Maradd's commitment to simplicity and reliability. This layout allowed for clear communication and adaptability across various platforms.
Emotionally Resonant Messaging: The branding emphasized the dual appeal of exploration and homecoming, positioning Maradd as a trusted companion for journeys both far and near.
Layout Design
Layout Design
We created a clean, grid-based layout for Maradd that reflects the brand’s values of simplicity, reliability, and functionality. This versatile structure allows Maradd to adapt content across various platforms while maintaining a cohesive look. The minimalistic design aligns with the brand’s commitment to quality and straightforwardness, keeping the focus on key messages for an adventure-driven audience. This layout ensures Maradd’s identity is consistently clear, professional, and impactful, resonating with their core values.
We created a clean, grid-based layout for Maradd that reflects the brand’s values of simplicity, reliability, and functionality. This versatile structure allows Maradd to adapt content across various platforms while maintaining a cohesive look. The minimalistic design aligns with the brand’s commitment to quality and straightforwardness, keeping the focus on key messages for an adventure-driven audience. This layout ensures Maradd’s identity is consistently clear, professional, and impactful, resonating with their core values.
Social Media Campaing
Social Media Campaing
We created a focused social media campaign showcasing Maradd’s high-quality backpacks in real-life scenarios like hiking and commuting. The posts highlight product features, collaborations, and lifestyle integration, using minimalistic visuals and nature-inspired colors to reinforce the brand's journey-focused ethos. This approach connects emotionally with Maradd’s audience, positioning the brand as a trusted companion for travel and exploration.
We created a focused social media campaign showcasing Maradd’s high-quality backpacks in real-life scenarios like hiking and commuting. The posts highlight product features, collaborations, and lifestyle integration, using minimalistic visuals and nature-inspired colors to reinforce the brand's journey-focused ethos. This approach connects emotionally with Maradd’s audience, positioning the brand as a trusted companion for travel and exploration.
Client Testimonial
Essence demonstrated exceptional professionalism, consistently meeting timelines and executing with precision. They aligned seamlessly with my vision, transforming abstract ideas into a compelling and impactful brand identity. The resulting "Maradd" Brand identity served as a cornerstone for our website, social media, and other critical platforms.
Salem Al-Zaabi
Maradd Founder
Client Testimonial
Essence demonstrated exceptional professionalism, consistently meeting timelines and executing with precision. They aligned seamlessly with my vision, transforming abstract ideas into a compelling and impactful brand identity. The resulting "Maradd" Brand identity served as a cornerstone for our website, social media, and other critical platforms.
Salem Al-Zaabi
Maradd Founder
Client Testimonial
Essence demonstrated exceptional professionalism, consistently meeting timelines and executing with precision. They aligned seamlessly with my vision, transforming abstract ideas into a compelling and impactful brand identity. The resulting "Maradd" Brand identity served as a cornerstone for our website, social media, and other critical platforms.
Salem Al-Zaabi
Maradd Founder
Client Testimonial
Essence demonstrated exceptional professionalism, consistently meeting timelines and executing with precision. They aligned seamlessly with my vision, transforming abstract ideas into a compelling and impactful brand identity. The resulting "Maradd" Brand identity served as a cornerstone for our website, social media, and other critical platforms.
Salem Al-Zaabi
Maradd Founder
Ready to Discover the essence of your brand?
Ready to Discover the essence of your brand?
Ready to Discover the essence of your brand?
Ready to Discover the essence of your brand?
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Axis
Axis
Axis