Variety Overview
Variety Overview
Variety is a Kuwaiti online coffee brand specializing in rare, high-quality coffee beans from around the world. The project focuses on offering three categories: Standard, Special flavored, and Luxury award-winning coffee. Through its modern visual identity, distinct colors, and premium design, Variety aims to redefine coffee experiences by highlighting its diverse flavors and inviting customers to "Taste the World."
Variety is a Kuwaiti online coffee brand specializing in rare, high-quality coffee beans from around the world. The project focuses on offering three categories: Standard, Special flavored, and Luxury award-winning coffee. Through its modern visual identity, distinct colors, and premium design, Variety aims to redefine coffee experiences by highlighting its diverse flavors and inviting customers to "Taste the World."
Client
Variety
Client
Variety
Client
Variety
Sector
Coffee
Sector
Coffee
Sector
Coffee
Country
Kuwait
Country
Kuwait
Country
Kuwait
Year
2024
Year
2024
Year
2024
Deliverables
Art direction
Art direction
Naming
Naming
Guideline
Guideline
Reconitions
Bronze Award in World Brand Design Society Awards 2025
Bronze Award in World Brand Design Society Awards 2025
Bronze Award in World Brand Design Society Awards 2025
Bronze Award in World Brand Design Society Awards 2025
Bronze Award in World Brand Design Society Awards 2025
Bronze Award in World Brand Design Society Awards 2025
The Challenge
The Challenge
The main challenge was to create a visual identity that communicated the exclusivity and diversity of Variety's coffee offerings, sourced from all around the world. It needed to emphasize the premium nature of the coffee while breaking the stereotype of coffee as solely bitter. Additionally, the branding had to differentiate between the three categories—Standard, Special, and Luxury—while staying cohesive and reflecting the global essence of the slogan "Taste the World."
The main challenge was to create a visual identity that communicated the exclusivity and diversity of Variety's coffee offerings, sourced from all around the world. It needed to emphasize the premium nature of the coffee while breaking the stereotype of coffee as solely bitter. Additionally, the branding had to differentiate between the three categories—Standard, Special, and Luxury—while staying cohesive and reflecting the global essence of the slogan "Taste the World."
The Solution
The Solution
The solution was a carefully create a visual identity that used distinct colors for each category: green for Standard, blue for Special, and gold for Luxury. These were complemented by unique gradient combinations, symbolizing the variety of flavors sourced globally. Clean and modern typography reinforced the brand’s premium feel, while the design as a whole emphasized the global reach and diversity of the coffee, perfectly aligning with the slogan "Taste the World."
The solution was a carefully create a visual identity that used distinct colors for each category: green for Standard, blue for Special, and gold for Luxury. These were complemented by unique gradient combinations, symbolizing the variety of flavors sourced globally. Clean and modern typography reinforced the brand’s premium feel, while the design as a whole emphasized the global reach and diversity of the coffee, perfectly aligning with the slogan "Taste the World."
